The 2012 Budweiser Superbowl Commercial
This will be the only time I approve of the use of “Flash Mobs.” Bringing joy to people, capturing it, and making the consumer feel like a part of something special: That’s the kind of advertising I...
View ArticleWas the 2012 Budweiser Superbowl Commercial Staged?
I wrote about the 2012 Budweiser Superbowl commercial briefly yesterday here on my blog. As I walked around the office, I saw it on a number of co-worker’s screens throughout the day. It was shared all...
View ArticleUnstoppable
My friend Shanu posted this on her blog recently with the following, “For anyone else who needs to stop feeling sorry for themselves. Oh, and for Emma, since I know you are interested in the positive...
View ArticleEmma Brooks and Scott Suthren on 49 Pixels Live – May 8th 2012
A couple weeks ago, Scott Suthren (aka boss-man here at Publicis Modem) and I were invited as guests to the 49 Pixels Live podcast. What is that you may ask? Well… 49Pixels Live is a weekly podcast...
View ArticleGrey Poupon Impresses Me –& I Impress Them
Why hello there. It’s been a while. To say it’s been a busy summer would be a bit of an understatement… Not only that but I’ve been feeling a little less than inspired lately. But I have to say – I’m...
View ArticleThe Most Epic of Bus Commercials in Existence
Add in slow-motion, intense music and a deep, deep voiceover, and I am SOLD. Hint: Hit the “CC” button to get the English subtitles for maximum bus viewing experience.
View ArticleHailo Launches in Toronto Today
The cab industry is quickly going to become the next disrupted model. No longer will we need dispatchers to receive our calls or tell cabbies where to go pick up passengers. Now, thanks to technology,...
View ArticleThe 3 Mistakes Bic Pen For Her Made
The whole Bic Cristal For Her online mockery of Bic’s newest product isn’t exactly fresh news here. Reports of hilarious fake reviews on Amazon of the product broke in late August. However, Ellen just...
View ArticleThe Best Article of December: Twitter Will Win the Social Brand Advertising War
I’ve been on Facebook since 2005. I’ve been using Twitter since 2009. And though my interest in Facebook wanes from time to time, I’ve yet to really lose my love or fascination with Twitter. It’s not...
View ArticleLinkedIn Labs Offers Us Our Own Map of Professional Network
This is my a map of my professional connections on LinkedIn, courtesy of LinkedIn Labs. What a cool little tool; it’s a neat way to visualize your connections. I was surprised to see how much of my...
View Article“To This Day”– Spoken Word Poetry by Shane Koyczan
If you’ve ever been a victim of bullying – and I think we can all say that at some point we have been – I urge you to watch this beautiful video. This is a spoken word poetry by Shane Koyczan. The...
View ArticleNew Facebook News Feed – The Good & Bad News for Brands
Today, in a press event, Facebook announced a new design for one of their most – if not THE most – important products: the News Feed. And I have to say, I like it. Here’s what it looks like: Image...
View ArticleBeing a Social Smoker Has Never Been So Awkward
The Ontario Ministry of Health and BBDO have launched a new campaign to show how ridiculous social smoking really is. Two spots have appeared online featuring “Social Nibblers” and “Social Farters.”...
View ArticleWhy I’m Really Excited About the Future of Television
There’s a lot of changes happening right now in TV. Big changes. Electrifying changes. I’m so very excited about the possibilities coming down the pipeline I had to write a blog post about it! Let’s...
View Article“Punching In: Social Media”– CBC Radio One Examines the New Workforce
I was fortunate enough to be interviewed (along with the amazing Stephanie Fusco!) by the ever-lovely Meg Wilcox for a three part mini-series she’s doing examining workers under 30 in the “new...
View ArticleDear the Same Yogurt Ad on YouTube Every 3 Seconds: Stahp!
Are you a media planner? Are you a media planner responsible for THIS ATROCITY?!: Exhibit A Seriously, yogurt ad: Apparently, when I’m logged into YouTube I must hit your silly little media plan...
View ArticleTeehan+Lax Labs Launch Hyperlapse
Teehan+Lax is always up to something. Something cool, interesting, or different. You really can’t help but respect these folks. And their Labs department is no different. For those of you not familiar...
View ArticleDove’s Real Beauty Campaign is Reignited
It’s been a while since Dove has created something of impact with their amazing Real Beauty campaign. The last big splash they made was with their Evolution video. (Dove Canada did this Photoshop hack...
View ArticleMolson Canadian Still Aiming to Own Canada
Rethink Communications and Molson Coors Canada just released their latest spot for their beer, Molson Canadian, titled “The Beer Fridge” and it is fantastic. Molson has always owned the pride of being...
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